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How Web Design Impacts Content Marketing

 

Why web design is important for your business’s content marketing.

We’ve already established numerous times that web design is extremely important as the first impression for your customer base – from the choice of color to the layout – but how does it affect content marketing? It can affect many aspects of your online business presence, and so you must choose your design carefully. Once your website has wowed visitors, you want them to contact you for more information, right? What better way to do that than by ensuring that they can navigate your site easily and quickly, making marketing a pleasant experience! Here’s how web design can impact content marketing.

Ease of Access

If you’re publishing a large amount of content on your website, you’ll need to make sure that it’s easy to find and ready. Navigation needs to be seamless so that your customers can find the right information without having to search. An easy way to combat this is to create a sticky menu that stays at the top of the page as the visitor scrolls down the site.

Impression

Professional and attractive are two words that you will want to keep in your mind when thinking about your website’s design. Your website will instantly make an impression, so it’s important that each visitor finds it visually appealing.

Readability

Is your content scattered throughout the site? Do you have repeated content on different pages? You want to make sure that you convey your message as clear and as concise as possible. By making your font and text visually appealing, too, you can help to spread your business’s message.

Article via : gtk-analytics.com